The Secret To This East Village Apartment's Creative Energy? Grit, And Never Feeling "Too Overly Polished Or Pristine"
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New York design firm Evan Edward revisited an East Village loft it first designed more than 15 years ago, retaining its brick, timber and irregularities while making the open space warmer and more intimate. Designer Joshua Evan Goldfarb said the aim was to preserve the neighborhood’s grit and creative energy rather than make the apartment feel overly polished.

New York design firm Evan Edward has revisited an East Village loft it first designed more than 15 years ago, retaining its exposed brick, timber and aged finishes while shaping the open interior into a warmer retreat. In a Livingetc report, co-founder and designer Joshua Evan Goldfarb said the goal was to preserve the apartment’s connection to the neighborhood rather than make it feel overly polished or pristine.

The redesign draws on the loft’s existing architecture, including exposed brick walls, timber and rooftop volumes. Goldfarb told Livingetc the team wanted to add warmth and sophistication without erasing those features. The result combines original materials and patina with contemporary furnishings, vintage pieces and references to 1970s interiors, including low-slung seating, rich woods, smoked and brushed metals, and deep Bordeaux tones.

Goldfarb said the project was intended as a layering of eras, not a recreation of a period interior. Darker colors, textured materials and statement seating—including purple or patterned sofas in the living room—help give the apartment a den-like feel. The report also identifies sculptural furniture such as an Adrian Pearsall plinth sofa and tables by Andrianna Shamaris, alongside an Angelo Lelii pendant above the dining table.

The loft’s open plan created a practical design challenge: how to make a large space feel intimate without losing its scale. Evan Edward used furniture placement, rugs, lighting and changes in material to distinguish areas instead of adding unnecessary walls. The firm also worked around the uneven conditions of an older Manhattan building, retaining architectural irregularities rather than trying to conceal them.

At a glance
reportWhen: Reported by Livingetc; the redesign rev…
The developmentA Livingetc feature examines Evan Edward’s redesign of a previously designed East Village loft, with the firm emphasizing its existing character and a more comfortable layout.

A Loft Shaped by Its Neighborhood

The project offers a specific example of how an older city home can be updated without making its history disappear. Its approach treats brick, timber and imperfections as part of the design, while furniture and lighting help address the everyday needs of an open-plan apartment. That balance matters to residents who want a home to feel comfortable and functional without losing the character associated with its building and neighborhood.

The report is about one private residence, not a documented shift across East Village housing or a set of measured design outcomes. Its broader relevance is the design problem it illustrates: creating zones and a sense of calm in a spacious loft while retaining the features that make it distinctive.

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A Return to an Earlier Project

Goldfarb told Livingetc that the loft’s history guided the redesign. Evan Edward had first worked on the apartment more than 15 years earlier, giving the team a chance to return with fresh eyes while keeping what had made the space special. The firm’s design draws on the East Village’s mix of older architecture and eclectic cultural associations, as described in the report.

Joshua Evan Goldfarb and Michael Edward Moirano co-founded Evan Edward in 2019. Livingetc describes the firm as operating in New York and Miami. In this project, the designers sought to keep the interior connected to Manhattan while making it feel quieter, darker and more enveloping than the streets outside.

“The history of the loft itself was really our starting point.”

— Joshua Evan Goldfarb, Evan Edward co-founder and designer, speaking to Livingetc

Details Not Included in the Report

Livingetc’s feature does not provide the apartment’s address, the project’s budget, a precise completion date or a full account of the redesign’s construction work. It also does not specify which elements were retained unchanged from the earlier project and which were newly installed. The story presents Goldfarb’s account of the design intent; it does not report independent assessments or resident feedback about how the changes work in daily use.

No Further Project Milestones Reported

The available report does not identify a future construction phase, public opening or follow-up announcement. The documented development is the designers’ return to a project they first completed more than 15 years ago and their account of how they approached the redesign. Further information about the apartment’s timeline, costs or occupants has not been provided.

Key Questions

Who redesigned the East Village loft?

Evan Edward, the New York- and Miami-based architecture and interior design firm co-founded by Joshua Evan Goldfarb and Michael Edward Moirano, revisited the apartment. Goldfarb discussed the project with Livingetc.

What features did the designers preserve?

The report says the redesign retained or emphasized the loft’s exposed brick, timber, rooftop volumes and aged materials, including their patina and irregularities.

How did the designers make the open loft feel more intimate?

Goldfarb said the team used furniture placement, rugs, lighting and material changes to define areas, rather than introducing unnecessary walls.

When was the apartment first designed?

Goldfarb told Livingetc that Evan Edward first designed the apartment more than 15 years ago. The report does not give exact dates for the original work or the redesign.

Source: rss

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